TikTok, Clubhouse, and Gen Z trends with beauty digital marketing expert Liz Lutz Artwork

Channel Your Influence

Hosted by beauty and style blogger, Diane Taha, of @stylecontext, Channel Your Influence interviews influencers who have leveraged their social following to create and grow their businesses. Follow along for inspiration, in addition to self-care, wellness, and beauty tips!

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Channel Your Influence

TikTok, Clubhouse, and Gen Z trends with beauty digital marketing expert Liz Lutz

January 24, 2021 • Diane Taha • Season 2 • Episode 19

#19. Beauty digital marketing expert, Liz Lutz, chats about how she built her career and launched two brands - MarketingMuse and G4Generation, a GenZ community. On this episode, we talk about all things Gen Z - the main differences between Gen Z and millennials; Gen Z beauty trends; and how to market beauty and skincare to Gen Z. Liz also shares her tried and true growth strategies for building your brand on TikTok; pitching beauty brands; and why you need to be on Clubhouse.

Have questions about the episode or want to comment? Tag or DM @channelyourinfluence on Instagram.

To connect with host Diane Taha go to instagram.com/stylecontext.

To connect with Liz Lutz go to instagram.com/marketingmuse_.

Music:

Say Good Night by Joakim Karud @joakimkarud

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