#15. Boutique owner Jenna LeeAnn returns to the show to discuss how she pivoted - and scaled - her online clothing boutique during the pandemic. Jenna chats about strategies and resources that have helped her drive sales and adapt to rapid changes in retail and consumer behavior, such as utilizing Facebook Live for shopping. And contrary, to what many would think, now is the right time to launch your clothing boutique.
Interested in launching your own clothing boutique? Check out episode 2 of the podcast, and Jenna's boutique owner 101 series.
To connect with the host, Diane Taha, go to Instagram.com/stylecontext.
To connect with the guest, Jenna LeeAnn, go to Instagram.com/shopjennaleeann.